Marketing Executive for a leading technology company
We are looking for an amazing, data-driven inbound marketing leader to own the marketing funnel for our company.
Apply now
 
In this role you will be responsible for generating demand for our offerings, driving traffic to our platform, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.


You will build and manage a rich content/editorial calendar that attracts a qualified audience to our web platforms (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

You will collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience

You'll optimise our marketing automation and lead nurturing processes through email, content, and online + social channels. You will establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers

You will plan and execute marketing campaigns and events, including tradeshows, business breakfasts and seminars, in concert with relevant partners. You will be responsible for delivering campaign objectives within budget.

You will coordinate Public Relations as our liaison with the media and relevant publications

Your ability to analyze customer behavior through qualitative data and number crunching is outstanding. You are very smart. Your people skills are superb and your experience with demand generation is unrivalled. 

You're very passionate about new business and technology. You like to win, and you ALWAYS want to be NUMBER 1!
 
What's your first name? *

 
Hi {{answer_22981580}}. What's your last name? *

 
What's your mobile number? *

Just the digits
 
Can we get the link to your LinkedIn profile? *

 
Now a little bit about us... 

C2G is an aggressive growth company of young leaders with a compelling portfolio of top enterprise customers. We are poised to dominate Enterprise Technology for both large enterprises and SMEs in Africa within 4 years. *

As a marketing leader championing inbound interest in our platforms and services, what steps will you take to help accomplish this mission?
 
{{answer_22981580}}, give an example of how you have effectively managed a tight budget to accomplish a marketing activity *

Use a relevant marketing campaign as an example. Focus on how you used your planning and organizing skills to get the best return on the marketing budget. Detail what controls were put in place to track and stay on top of expenditure and how plans were adjusted when necessary
 
Can you give us an example of a campaign that did not work out as you had planned? *

It is important that you are able to recognize why a plan went wrong and to learn from the experience. Your problem analysis and problem solving skills are under scrutiny...
 
Describe a situation in which an innovative course of action was necessary *

Your ability to evaluate a situation, problem or opportunity and understand the action that needs to be taken is key to success as a marketing executive. Your ability to capitilize on the situation should be highlighted.
 
Please provide a link to a blog post, opinion piece, whitepaper or other relevant content you have published *

Post a key work sample that you're really proud of
 
Do you have an additional publication you will like to share? *

     
 
Please provide a link to the publication *

 
Do you have yet another publication you want to share? *

     
 
Please provide a link... *

 
Now, some house-keeping questions...

 
What's your current (or most recent) place of employment? *

 
What is (or was) your role there? *

Not just your title, tell us what exactly you are responsible for
 
What is your current (or most recent) net monthly pay? *

You will be required to submit a recent payslip if appointed
 
What's your date of birth? *

 
Your gender *



 
Marital status... *


 
What makes you want to work at C2G Consulting, {{answer_22981580}}? *

 
And how did you hear about this opportunity? *


 
Finally, do you have any additional comments?

Or any info about you that you think will be useful
Thank you, we will review your responses and be in touch soon
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